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 In 1964 the G.I.
Joe action figure was born. Hasbro's line expanded rapidly, introducing allies, enemies,
foreign military units, astronauts, and military heroes. The range of figures continues to
personify the values of honor, courage, respect, service--and fun. For generations of kids
and collectors, G.I. Joe is an icon and will always be a symbol of the Real American Hero.
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